Press

Innovation: why companies are afraid of the new

“The beauty of love is that only after the first hot emotional phase has cooled down do the first influences of reason become apparent. Only this melange creates opportunities for a true and great love to grow. Innovations are also ultimately a combination of rational factors and emotional decisions. This also always entails risks. But an entrepreneur only succeeds if he also undertakes. And innovations are urgently needed by our society and companies in view of the challenges that await us in the future: climate change, scarcity of resources, population growth.”

Less is sometimes more

“The IT industry operates according to Moore’s Law. Every 20 months, processor performance doubles, and with it, power consumption and the range of new programs. We’ve all gotten used to it. Not Elmar Schüller. The business, innovation and design expert thinks: We have to get used to it again, to leave out the superfluous.”

Masterminds for the masses

“The era of the classics began with the age of industrialization. With the possibility to design serial mass products. Before that, craftsmanship was the queen of the arts, and their central amalgamation took place in the cathedral building lodges – crowned by the arts of handcrafted ornamentation. A pioneer of serial production was the carpenter, visionary and entrepreneur Michael Thonet. His “Chair Number 14”, now Model 214, better known as the “Viennese Coffee House Chair”, is still the most famous classic. Conceived and designed already anno 1859.”